Articles Tagged - bags

  • It's All About The Bag

    There is one thing stronger than all the armies in the world, and that is an idea whose time has come.  ~Victor Hugo... Cinda needed a bag...A very specific type of bag, mind you.  Machine washable, water resistant, stain resistant, contemporary in design and, most importantly, affordable...It didn't exist. So Cinda decided to create that bag.We've all been there. You know exactly what you want, but it's nowhere to be found.  It's how so many great morphmom stories are born.After lots of due diligence and internet research, Cinda drew up a business plan that answered every who, what, where, when, why and how question she could brainstorm.A former interior decorator, Cinda had the creative wherewithal to make her dream a reality and initially set up shop in a bedroom at home.
    It's All About The Bag
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